Expert Tips for Picking the Perfect Screen Printing Colors

As a business professional or entrepreneur, selecting the right screen printing colors for your company apparel is a crucial decision that can impact your brand’s perception and overall appeal. Whether you’re a new business, small business owner, or purchasing agent, understanding how to choose the best colors for your screen printed shirts is key. In this blog post, we’ll share some expert tips and industry best practices to help you navigate the process of picking screen printing colors that make your designs stand out.

Understanding the Basics: Light vs. Dark Shirts

One of the most important factors to consider when choosing screen printing colors is the shirt color itself. The general rule of thumb is to use light-colored inks on dark shirts and dark-colored inks on light shirts. This contrast ensures that your design is visible and pops off the fabric.

For example, if you have a navy blue shirt, using white, yellow, or light blue ink will create a vibrant and eye-catching design. On the other hand, if you have a white shirt, using black, dark blue, or red ink will make your graphic stand out and look crisp.

Limiting Your Color Palette

While it may be tempting to use a wide range of colors in your screen printed design, it’s best to limit your color palette to four or fewer colors. This approach has several benefits:

  1. Cost-effectiveness: Each additional color in your design increases the cost of screen printing. By limiting your colors, you can keep your expenses in check.
  2. Design clarity: Too many colors can make your design appear cluttered and difficult to read. Sticking to a few well-chosen colors ensures that your message is clear and easily understood.
  3. Visual impact: A limited color palette can create a strong, cohesive look that reflects your brand’s identity and makes a lasting impression on your audience.

Choosing Colors That Complement Your Brand

When selecting screen printing colors, it’s essential to consider your brand’s existing color palette. Choosing colors that complement your logo, website, and other marketing materials creates a consistent and professional appearance across all your branded items.

If your brand colors are bold and bright, you may want to choose screen printing colors that are equally vibrant to maintain that energy. If your brand has a more subdued or elegant color scheme, opting for softer, more muted screen printing colors can help reinforce that aesthetic.

Testing Your Colors

Before committing to a final color combination, it’s always a good idea to test your screen printing colors. Many screen printing companies offer color swatches or digital mockups that allow you to see how your chosen colors will look on the actual shirt color.

Take advantage of these tools to experiment with different color combinations and find the one that best represents your brand and design vision. Don’t be afraid to ask for advice or opinions from your colleagues or the screen printing experts you’re working with – their experience can be invaluable in helping you make the right choice.


Choosing the perfect screen printing colors for your company apparel is a critical step in creating a strong, cohesive brand image. By understanding the basics of color selection, limiting your color palette, choosing colors that complement your brand, and testing your options, you can ensure that your screen printed shirts make a lasting impression on your customers and colleagues alike.

Remember, your screen printed apparel is an extension of your brand – so take the time to choose colors that reflect your company’s personality and values. With these expert tips in mind, you’re well on your way to creating screen printed designs that are as unique and memorable as your business itself.

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